Drive past any busy car dealership forecourt and the visual language is instantly recognisable. Rows of vehicles catching the light, pricing boards in the windows, and almost always, a row of tall, gently swaying custom flags lining the boundary. This is not coincidence or decoration for decoration's sake. Car dealerships have embraced custom forecourt flags because they work, and they work in ways that most other forms of forecourt advertising simply cannot match.
Here is exac... Read more »



